Digital Giving Transformed
Generosity is a spiritual character trait fostered by leadership, teaching, discipleship, and sharing of motivational content …. AND - the implementation of effective digital giving programs that make it easy and convenient for a giver to give once for a need, or perhaps more importantly, to tithe regularly.
Despite the challenges of 2020, Lifeway Generosity customers in aggregate grew online giving 44% using powerful generosity content supported by simple but effective online giving tools.






Did you know?
- 49% of all church giving transactions are now made with a card
- 60% of church goers say they are willing to give online
- Churches that accept tithing online grew giving 30%
- Even with “live church,” people don’t carry cash or even a checkbook like they used to
As church leaders encourage their memberships to adopt generosity as a biblical and spiritual lifestyle, Lifeway Generosity makes it easy for them to get started and create impact.
*NP Source – 2020 Church Giving Trends
Features
FREE MOBILE APP
Turn every smartphone in your church into an offering plate with the Generosity by LifeWay app. This free app for iOS® and Android® devices equips generous givers with a convenient and powerful mobile tool to turn any moment into a giving moment.
UNIFIED BACKOFFICE
Deploy, manage, analyze, and report on all your church’s giving activity in one easy-to-use online backoffice.
GIVER SELF SERVICE
Your givers can manage recurring gifts, review past gifts, print tax statements, and more.
GENEROSITY COACHING
Get video and print resources to help you disciple your congregation in the direction of greater generosity. Free with your subscription.
NONCASH GIVING
Give cars, jewelry, stocks, property, and more. We liquidate the items for you and send your church cash.
TEXT TO GIVE
90% of the general public can send and receive text messages, and most text messages are read within three seconds of receiving them. Improve engagement with your donors by allowing them to quickly and easily respond to any fundraising need.
EVENTS
Create, host, and promote your own fundraising event. With Generosity by LifeWay, it’s easy to set up a custom event page, sell tickets, survey attendees, and much more.
CROWDFUNDING
Your people are your best champions, so why not unleash them? Generosity by LifeWay provides a simple way for your givers to set up and manage their campaigns for causes your church is passionate about — all within a branded, easy-to-use set of pages you can control.
Not all Giving Forms are the Same. Try out our completely customizable giving form below.
MOVE FROM TRANSACTION TO TRANSFORMATION
Convenience is not enough. New research* shows that 74% of churches offer online giving, but only 15% of donations are given online. Generosity by Lifeway is built to bridge this gap by focusing on transformation, not just the transaction. The innovative backoffice gives you total control over how your church gives. Embed custom giving forms on any web page for everything from regular tithing to student camp or mission trip sponsorships.
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