Noncash Gifts: Surprising Stories of Generosity

Churches in America today may not be aware that they’re in stiff competition with nonprofits and other ministries for donations from their members. Most of this competition is over cash and credit card donations, which are just the tip of the iceberg of potential donations.  Missed Opportunities The fact is, almost 90% of people’s wealth […]

Is Your Online Giving Form Scaring Givers Away?

Are you inadvertently driving givers away from your online giving path? The majority of donation pages do. Statistics show that 60% or more of potential givers leave a donation page before completing the transaction. What’s behind this phenomenon? FRICTION! THE EMOTIONAL IMPACT OF FRICTION Donating is an emotional decision. Givers may not even be aware […]